PR is not about writing up a slick press release and sending it off in the hope you will be picked up by media.

Public Relations

PR is not about writing up a slick press release and sending it off in the hope you will be picked up by media. It is about understanding YOUR brand, persona and creating a unique message to your audience. It involves creating a full 360 view of your marketing, social media, branding and presence to deliver a return of investment.

It is about creating copy that is not full of clichés, over promised and under delivered ideas or portraying you in a way you are not comfortable with. It is about working closely to truly understand your ideas and how to engage with your target market, to ensure your copy is optimized for SEO, to attract media and higher open rates.

Our PR Services

Content Marketing

According to the Content Marketing Institute, content marketing is “a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience—and, ultimately, to drive profitable customer action.” That describes our approach here at Decoded Creative, but we also see content marketing as part of a larger ecosystem of digital communications and public relations.

Social Media Marketing

We work with clients to maximise the benefits and minimise the risks of marketing via social media. Not all social media avenues make sense for all artists, labels or brands, so we help our clients evaluate the best opportunities, execute well within those spaces and monitor responses. We help clients launch new social initiatives, collaborate on daily social media interactions and integrate with social media advertising and special promotions.


  • Decoded is our partner in editing and advise for all the PR work around Tom Hades and Enrico Sangiuliano. Great results ever since! Joost Veerman | Rhythm Collective

  • When old patterns are broken, new worlds emerge